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Creator CRM + Tracking + Attribution + Payouts

The operating system for creator-led growth

Manage creators, track content, attribute sales, and handle payouts — all in one system built for ecommerce brands running real UGC programs at scale.

Creator Program Dashboard

Live campaigns · Updated 2m ago

Auto-tracking

Revenue

$0.0K

+24%

Creators

0

+4

Content

0

+12

Creators

14 active

Corbyn Bridges

TikTok

Active

Roman Gonzalez

Instagram

Pending

Andy Hoang

TikTok

Active

Steven Funzy

YouTube

Review

Content Performance

Auto-tracked

Unboxing haul

182K views4.2K clicks$18.4K

Holiday gift guide

96K views2.1K clicks$9.7K

UGC try-on

74K views1.4K clicks$6.1K

Trusted by brands running creator-led growth

Ecommerce teams using Sova for CRM, tracking, attribution, and payouts.

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The Problem

UGC works — until operations break.

Once you have more than a few creators, everything fragments across tools — and the manual work explodes.

Creator data fragments

Creators live in DMs, spreadsheets, and notes — no single source of truth.

Impact: Onboarding slows down and details get lost.

Content isn't trackable

You're chasing links and manually logging posts, views, and performance.

Impact: You can't scale what's working.

Attribution + payouts become manual

Milestones, commissions, and payouts turn into weekly spreadsheets.

Impact: Errors, delays, and awkward creator conversations.

Scattered across tools

SheetsDMsNotesEmailsCSV Exports
to

Sova brings it together

  • Creator profiles
  • Content tracking
  • Sales attribution
  • Payouts

Source of Truth

Replace the creator ops stack with one system.

Sova becomes the center — unifying creator profiles, content tracking, attribution, and payouts in one backend. Everything feeds into one dashboard.

One dashboardZero spreadsheets
Sova

Single source of truth

Sheets
Notion
Gmail
Instagram
TikTok
Shopify

Positioning

This isn't an influencer tool. It's creator infrastructure.

Most platforms help you find creators. Sova helps you run them — with one backend for CRM, tracking, attribution, and payouts.

Before

Influencer tools

Marketplace — Creators come and go. No continuity.
One-off deals — Hard to scale and repeat what works.
Manual reporting — Spreadsheets, missing posts, messy data.

Result: fragmented data, unclear ROI, manual payouts.

After

Sova infrastructure

Creator CRM — Profiles, notes, tiers, contracts.
Content tracking — Auto-track posts across TikTok & Instagram.
Attribution — Codes map content → sales.
Payouts — Milestones, owed vs paid, payout-ready.

Result: one source of truth, clear attribution, scalable payouts.

One source of truth
Less manual work
Clear creator ROI

How It Works

Everything you need to run creators like a real growth channel

1

Creators

Centralize profiles, contracts, and commission rules.

2

Content

Auto-ingest posts across TikTok and Instagram.

3

Sales

Attribute revenue to creators with codes and tracking.

4

Payouts

Auto-calculate commissions and clear approvals.

5

Dashboard

Real-time clarity on what's working.

Features

Features built for scale

The infrastructure layer for running creators as a reliable channel.

A real CRM for creators

  • Profiles with sizes, address, socials
  • Affiliate codes and commission rates
  • Notes, contracts, status tracking
  • Linked content + performance history
AL

Ava Lane

@avalane · TikTok

Active

Code

AVA15

Commission

15%

Sales

$48.2K

35K IG120K TikTok12 posts

Onboard creators without back-and-forth

  • Custom onboarding form per campaign
  • Collect email, TikTok, Instagram, shipping info
  • Auto-create profile + affiliate code
  • Optional contract/terms acceptance

Onboarding workflow

1

Onboarding form

Collect email, socials, shipping

2

Auto-create profile

Pre-fills CRM and affiliate code

3

Contract ready

Optional e-sign workflow

Automatically track creator content

  • Auto-track TikTok & Instagram posts
  • Tracks via hashtags or @mentions
  • Saves videos + views/likes data
  • Compare creator posting frequency

Content feed

Auto-tracked

Unboxing drop

TikTok

182K views19.2K likes

How-to reel

Instagram

96K views8.1K likes

UGC try-on

TikTok

74K views6.4K likes

Sales attribution and payouts — handled automatically

  • Track sales by affiliate code via Shopify
  • Auto commission calculation
  • Milestone/tier scaling support
  • Support sales-based, view-based, checkpoints

Sales attribution & payouts

Owed

$24,800

Paid

$92,400

Pending

$6,200

Track sales by affiliate code
Auto commission calculation
Milestone/tier scaling

Built for teams scaling creator-led growth

🏪

Ecommerce brands

🚀

Performance marketing teams

Founder-led brands

👥

Agencies

If you're managing more than a handful of creators, this was built for you.

Pricing

Start simple. Scale when you're ready.

Plans scale with the number of creators you manage. No long-term contracts.

Starter

$49/month

Perfect for small brands getting started

  • Up to 25 creators
  • Basic analytics
  • Email support
  • Shopify integration
Start Free Trial
Most Popular

Growth

$149/month

For growing brands scaling their program

  • Up to 100 creators
  • Advanced analytics
  • Priority support
  • All integrations
  • Auto content tracking
Start Free Trial

Scale

$399/month

For established programs at scale

  • Unlimited creators
  • Custom reporting
  • Dedicated support
  • API access
  • White-label options
Contact Sales

Frequently Asked Questions

Yes. Creator profiles, performance, and payouts live in one system. No more juggling Google Sheets, Notion, and email threads.

Once a creator is added, we watch TikTok and Instagram for @mentions or hashtags and ingest posts automatically. Views, likes, and engagement data are tracked in real-time.

Creators can use shared links for onboarding and viewing their stats, or you can invite them into a lightweight creator portal with their own dashboard.

Yes. Configure tiers by revenue, views, or checkpoints. We calculate the owed amounts automatically and show you exactly what each creator has earned.

Track owed, pending, and paid amounts. Approve in bulk and manage creator payments directly from Sova. We integrate with major payment providers.

Yes! All plans come with a 14-day free trial. No credit card required to get started.

Turn your creator program into infrastructure.

Stop managing chaos. Start operating with clarity.